HomeMy WebLinkAbout05. VLMD Group Sales Update Dec17
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: Decemver 2017 group sales dashboard
Key Performance Indicators: YTD:
New leads generated: 17 YTD leads generated: 202
Groups booked YTD: 63 Room nights in system: 51,851
Leads in system: 44 Future Pipeline (room ngts): -9%
Room Nights on-the-books (current year): +13%
Room Nights on-the-books (future years): +41%
What’s Next (January):
PCMA Tradeshow in Nashville, TN
VVP Group Sales Trip to Vail Valley
AcehP Tradeshow in Orlando, FL
IPEC Tradeshow in Nat’l Harbor, MD
Executive Summary:
Group sales ended 2017 on a high note with 17 new leads generated, and continued positive
momentum with room nights on the books continues to trend positively year-over-year (+13%
this year, +41% for future years) and the future pipeline remains strong. December is
traditionally a slow month for group sales so the positive momentum is a good sign. 2018 is
pacing ahead as well.
VVP exhibited at 1 meeting industry
tradeshows:
210 Meeting planner attendees
51 One-on-one appointments
VVP hosted 2 sites and 1 FAM tour to
drive group business to Vail:
175 potential room nights
VVP hosted 0 client events in December:
VVP exhibited at 38 meeting industry
tradeshows:
8,321 meeting planner attendees
1,127 one on one sales appointments
VVP hosted 16 site and FAM tours to
drive group business to Vail:
6,617 potential room nights
VVP hosted 9 client events:
222 meeting planner attendees