The URL can be used to link to this page

Home My WebLink About06. PRReport.Jan2018 February 11, 2018 TO: Vail Local Marketing District Advisory Council FROM: Kristin Yantis, MYPR CC: Mia Vlaar, Town of Vail RE: January 2018 Public Relations Report MYPR kicked off 2018 with the annual New York media tour, where we met with nearly 30 journalists in two and a half days. As part of that trip, MYPR also updated all media materials including the 2018 calendar of events, what’s new tipsheet, destination fact sheet and approved media images. The agency also worked on several other initiatives last month.  The new media center was launched to mirror the new look and feel of Vail.com.  MYPR was one of a few agencies invited to attend a media reception hosted by the CTO in conjunction with the launch of the Outdoor Retailer + Snow Show 2018. More than 50 media from throughout the United States attended the event. MYPR also submitted a “what’s new” press release on Vail for the media kit that was provided to attendees.  The agency also developed a content calendar of press releases from January to September to help guide our messaging.  MYPR also finalized plans for the Chicago media tour in February and started working on save the date invitations as well as the actual invite.  The agency also is coordinating with the Vail Valley Foundation on incorporating an element of Vail Dance Festival into the spring media mission to Mexico City. New York Media Tour Kristin Yantis and Sally Gunter from Vail Mountain traveled to NYC Jan. 8 -10 for media visits. We had meetings with nearly 30 writers in 2.5 days. The trip included two group dinners and several one -on-one appointments. Overall, the trip was incredibly suc cessful with a number of leads for summer 2018 resulting from the trip. Messaging that resonated with writers includes:  New hotels in Vail  New restaurants in Vail  Animal programming – goat yoga, llama trekking, horseback riding, etc.  Creative programming e.g. hiking from Vail to Aspen, 10 th Mountain Division hut hiking, etc. Appointments were secured with the following journalists.  Amy Eisinger, SELF  Laura Motta, Sherman’s Travel  Lisa Loverro, Shape  Chrisanne Grise, Martha Stewart Weddings  Laura Wallis, Martha Stewart Weddings  Clint Brownfield, freelance writer for Reader’s Digest online, about.com, New York Post and others  Jill Fergus, travel editor for BestProducts.com  Alec Lobrano, freelance writer for NY Times, Wall Street Journal, The Guardian (UK) a nd others  Nicholas DeRenzo, Hemispheres  Lauren Vespoli, Rhapsody  Kim Fredericks, freelance travel writer for Oyster.com, Reader’s Digest and others  Cristina Goyanes, freelance writer for Glamour, National Geographic Adventure, Teen Vogue, Sunset, Health, Shape and other outlets  Perri O Blumberg, freelance writer for Rolling Stone, AAA Magazine, Bon Appetit, New York Post, The Know, Prevention, Self, Men’s Journal and others  Shaloon Lester, Star  Heather Mikesell, American Spa  Jon Scarpinato, Travel + Leisure  Diana Kelly, freelance writer for Men’s Fitness, Real Simple, etc.  Jennifer Tzese, freelance writer for Architectural Digest, Parade, Martha Stewart Living and others  Margie Goldsmith, freelance writer for NG Traveler, Hemispheres, Robb Report, American W ay and others  Jennifer Cunningham, freelance writer for AM New York, New York Daily News, Essence, etc.  Laura Manske, freelance writer for Parade.com  Robert Rosenthal, freelance writer for The Daily Meal, Huffington Post, Food & Wine and others  Charu Suri, freelance writer for New York Times, Wall Street Journal, Architectural Digest, etc.  Sally Braley, M+C  Jacinta O’Halloran, Fodor’s  Bree Sposato, Endless Vacations  Lale Arikoglu, Conde Nast Traveler  Amy Schlinger, freelance fitness writer for Shape, Self, Health, etc. Follow up calls were scheduled with approximately half a dozen writers that couldn’t meet with us including the new travel editor for a yet-to-be-launched family travel magazine. The agency also followed up with every writer the week after the trip. Sample Media Placement Each month we will provide the VLMDAC with highlight clips. All media clips are available in the VLMD online portal. The agency also will provide the VLMDAC with more comprehensive, analytic reports on a quarterly basis.  Milwaukee Journal Sentinel – January 31, 2018 Headline: Colorado Comes to Life This Summer with New Attractions, Recreational Pursuits, Lodging Offerings, Culinary Experiences, Special Events and More Link: http://finance.jsonline.com/jsonline/news/read/35699421/colorado_comes_to_life_this_summer_wit h_new_attractions Note: This placement was a result of MYPR’s participation in the CTO’s Outdoor Retailer + Snow Show 2018 media reception. This article was picked up by 80 outlets outlets. Upcoming Media Visits  Aug. 1-4 – Jean Chen, freelance writer for USAToday/10Best and travel/wellness columnist for the Asbury Park Press (NJ) Focus for February  Organizing and attending the Chicago media tour  Tighten up details for the April media mission to Texas including the April 13 partnership event with the VVF  Coordinating with the VVF on the spring media mission to Mexico City  Distribute “what’s new” press release and start developing content from the calendar of messages to beging pitching/distributing  Finalize dates and partner properties for summer press trips  Tighten up summer target list for visiting journalists program invites