HomeMy WebLinkAbout04. VLMD Group Sales Update April 2018
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: April 2018 Group Sales Dashboard
Key Performance Indicators:
New leads generated: 22 Last year: 14
YTD leads generated: 78 Last year: 60
Groups booked YTD: 16 Last year: 15
Room nights in system: 44,005 Last year: 32,502
Leads in system: 56 Last year: 43
Future Pipeline: +49%
Room Nights on-the-books (current year): +43%
Room Nights on-the-books (next year): -2%
Room Nights on-the-books (all years): +18%
What’s Next (May:
Luxury Meetings Summit and In-Market Client Event – Phoenix, AZ
IPW Tradeshow – Denver, CO
Post-FAM IPW – Vail, CO
Executive Summary:
The Knowland database – approved at the April VLMDAC meeting – will be implemented as of
June 1 and will give the sales team access to a comprehensive CRM tool to target new group
business. Overall group business trends are positive and we will be providing a seasonal in-depth
summary moving forward with feedback from VLMDAC.
VVP attended/exhibited at 6 meeting
industry tradeshows:
334 Meeting Planner Attendees
144 One-on-one Sales Appointments
VVP hosted 4 sites and 1 FAM tour to
drive group business to Vail
10 Meeting Planner Attendees
VVP hosted 0 client events in April
VVP attended/exhibited at 11 meeting
industry tradeshows:
3,116 Meeting Planner Attendees
485 One-on-one Sales Appointments
VVP hosted 5 site and 2 FAM tours to drive
group business to Vail
20 Meeting Planner Attendees
VVP hosted 1 client events
27 Meeting Planner Attendees