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HomeMy WebLinkAbout04. PRReport.September2018 September 17, 2018 TO: Vail Local Marketing District Advisory Council FROM: Kristin Yantis & Amanda McNally, MYPR CC: Mia Vlaar, Town of Vail RE: September Public Relations Report In August, MYPR continued to host traditional media and online influencers in Vail on behalf of the VLMD. Most of the agency’s time was dedicated to setting up the media and influencer visits, hosting writers and making arrangements for the fall press trip in conjunction with Arrabelle at Vail Square. Sample Media Placements Each month we will provide the VLMDAC with highlight clips. All media clips are available in the VLMD online portal. The agency also will provide the VLMDAC with more comprehensive, analytic reports on a quarterly basis. • CNN.com – August 16, 2018 Headline: 9 Ski Resorts to Enjoy in the Summer Note: Result of a collaboration with the CTO’s pr team. • Family Travel Magazine – August 14, 2018 Headline: Things to Do in Vail in the Summer with Kids Note: Result of partnering with DoubleTree for their launch press trip in July. • 303Magazine.com – August 16, 2018 Headline: 9 Stargazing Activities in Colorado to End the Summer on the Right Note Note: Result of MYPR responding to an inquiry. • Depatures.com – August 7, 2018 Headline: What to Expect at Colorado Vail Dance Festival Note: Result of VVF media outreach. Upcoming Media Placements • Matador Network • PureWow.com • Texas Lifestyle Magazine • Robb Report • Fodors.com • Frommers.com • Food & Wine (Instagram takeover) • Vogue.com (summer 2019) • BayAreaFamilyTravel.com • Western Art & Architecture • BetweeenUsParents.com • TheMoms.com • Colorado Meetings & Events Media/Influencer Visits • Aug. 1-4 – Freelance writer/family travel influencer for Chicago Parent, Make it Better and Betweenusparents.com • Aug. 10-13 - @MikoBowen • Aug.. 13-16 - @OnlyGirl4Boyz • Aug. 13-16 - @_Cliffy_ • Aug. 13 – Freelance writer for 5280, Colorado Parent, USAToday/10Best.com and others • Aug. 25-30 – Editor of TheMoms.com • Aug. 31 to Sept. 3 - @ChristinExploring Upcoming Media/Influencer Visits • Sept. 7-10 – Editor of BayAreaFamilyTravel.com and freelance Western Arts & Architecture, Sunset, South Bay Accent and others • Sept. 14-16 – Freelance writer on assignment to do an Instagram takeover of the Food & Wine magazine account featuring Oktoberfest. • Sept. 14-17 – Fall Press Trip with Arrabelle at Vail Square o Freelance writer for Vogue, W, Women’s Health and more o Contributor to Action Sports Network, ESPN, Powder and others o Freelance writer for Zagat, Money, Culture Trip, Plate Magazine and others o Freelance writer for Cosmopolitan, Redbook, Women’s Day, Country Living, Working Mother and others. • Sept. 18-20 – Two UK freelance writers who contribute to outlets such as The Scotsman, The London Economic, Sunday Business Post, Holiday Magazine and Glass Magazine Focus for September • Continue outreach and planning for visiting journalists and unpaid influencer. • Finalize attendees, travel arrangements and itineraries for the September press trip with Arrabelle at Vail Square. • As appropriate, pitch fall messaging. • Continue to capture content and refine teen message for bigger push in 2019. • Planning for 2019. Upon review, please let us know if you have any questions. Thank you!