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HomeMy WebLinkAbout05. Vail Taxable Sales Report thru 2018-10-31Destination: Vail Report Period: Taxable sales through October 2018 a) Vail Village/Lionshead Combined Performance Taxable sales May-Oct 2018 Taxable sales May-Oct 2017 % Difference $39,535,325 $37,630,525 5.1% $59,643,250 $55,360,100 7.7% $50,768,925 $49,297,425 3.0% $149,947,500 $142,288,050 5.4% b) Retail Segment Performance, by Neighborhood Taxable sales May-Oct 2018 Taxable sales May-Oct 2017 % Difference $31,989,750 $30,512,000 4.8% $7,545,575 $7,118,525 6.0% $39,535,325 $37,630,525 5.1% c) Restaurant Segment Performance, by Neighborhood Taxable sales May-Oct 2018 Taxable sales May-Oct 2017 % Difference $46,703,525 $44,184,075 5.7% $12,939,725 $11,176,025 15.8% $59,643,250 $55,360,100 7.7% d) Lodging Segment Performance, by Neighborhood Taxable sales May-Oct 2018 Taxable sales May-Oct 2017 % Difference $32,862,200 $31,279,075 5.1% $17,906,725 $18,018,350 -0.6% $50,768,925 $49,297,425 3.0%Lodging Sales in Vail Village + Lionshead DESCRIPTION OF REPORT: The Vail Taxable Sales Report is a monthly ("Foundation") and seasonal ("Seasonal") report of taxable sales in Vail Village and Lionshead neighborhoods of Vail, tracking consumer spend at Retail, Restaurant and Lodging businesses in both locations ("neighborhoods") and in aggregate. The report is based on financial data provided by the town(s) included in the report. Details follow: FOUNDATION REPORT: The foundation report is a monthly report comprised of 4 sections focusing on Vail Village and Lionshead neighborhood data, and conveying (a) Retail, Restaurant and Lodging sales by segment and in aggregate, (b) Retail sales by neighborhood and in aggregate, (c) Restaurant sales by neighborhood and in aggregate, and (d) Lodging sales by neighborhood and in aggregate. All data are derived from Town of Vail taxable sales reports and are as-of the most recent date for which data are available. SEASONAL REPORT: The seasonal report is produced 2 times annually, in approximately July and March (data-dependent) and is an expansion of the Foundation Report described above. The seasonal report is intended to provide the client with competitive information both within Vail and with Vail's competitive set for the Summer (May - October) and Winter (November - April) seasons. In addition to the Foundation data, the Seasonal Report includes a comparative analysis of All Vail Neighborhood aggregate sales versus the same data from Aspen, Breckenridge and Steamboat Springs. TOWN OF VAIL TAXABLE SALES REPORT Retail Sales in Vail Village + Lionshead Lodging Sales in Vail Village + Lionshead Restaurant Sales in Vail Village + Lionshead Total Retail/Restaurant/Lodging Sales in Vail Village + Lionshead Lodging Sales in Vail Village Lodging Sales in Lionshead Restaurant Sales in Vail Village + Lionshead Restaurant Sales in Lionshead Restaurant Sales in Vail Village Retail Sales in Lionshead Retail Sales in Vail Village Retail Sales in Vail Village + Lionshead Copyright (c) 2018 DestiMetrics. All Rights Reserved 1 Town of Vail All-Store Monthly Report SECTION 1 - SEASONAL CHARTS BY SEGMENT - VAIL VILLAGE + LIONSHEAD NEIGHBORHOODS Winter 17/18 and Summer 2018 Taxable Sales Retail, Restaurant and Lodging Segments + Aggregate -17.3% -5.6% -11.5% 2.0% 14.5% -33.7% -2.7% 17.0%15.5% -2.4% 9.0% -3.0% 3.1%5.1% -40% -30% -20% -10% 0% 10% 20% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 $100,000,000 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 Winter Ttl May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Chart 1b: Retail Sales -VV + LH: Winter 17/18 and Summer 2018 Sales thru Oct-18 Sales thru Oct-17 YOY % Variance 13.2% -0.7%-1.1%1.8% 9.5% -23.9% 0.6% 27.8% 17.3% 1.0% 7.7% -1.0%-2.2% 7.7% -30% -20% -10% 0% 10% 20% 30% 40% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 $100,000,000 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 Winter Ttl May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Chart 1c: Restaurant Sales -VV + LH: Winter 17/18 and Summer 2018 Sales thru Oct-18 Sales thru Oct-17 YOY % Variance 11.2% -10.1%-9.7% -4.0% 8.1% -23.0% -3.8% 23.4% 3.1%1.8% 10.0% 3.7% -8.2% 3.0% -30% -20% -10% 0% 10% 20% 30% $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000 $160,000,000 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 Winter Ttl May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Chart 1d: Lodging Sales -VV + LH: Winter 17/18 and Summer 2018 Sales thru Oct-18 Sales thru Oct-17 YOY % Variance 1.1% -6.6%-8.0% -1.0% 10.2% -26.9% -2.3% 23.7% 11.6% 0.4% 8.9% 0.0%-2.7% 5.4% -30% -20% -10% 0% 10% 20% 30% $0 $50,000,000 $100,000,000 $150,000,000 $200,000,000 $250,000,000 $300,000,000 $350,000,000 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 Winter Ttl May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Chart 1a: Aggregate Sales (Retail + Restaurant + Lodging) -VV + LH: Winter 17/18 and Summer 2018 Sales thru Oct-18 Sales thru Oct-17 Sales thru YOY % Variance Copyright (c) 2018 DestiMetrics. All Rights Reserved.2 Town of Vail All-Store Monthly Report SECTION 2 - RETAIL SEGMENT BY NEIGHBORHOOD Winter 17/18 and Summer 2018 Taxable Sales Vail Village, Lionshead and VV/LH Combined 1.1% -14.4%-11.6% 0.7% 8.9% -38.7% -6.7% 28.2% 15.0% 2.2% 7.2% -0.8% 20.0% 6.0% -50% -40% -30% -20% -10% 0% 10% 20% 30% 40% $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 Winter Ttl May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Chart 2c: Lionshead Retail Sales: Winter 17/18 and Summer 2018 Sales thru Oct-18 Sales thru Oct-17 YOY % Variance -17.3% -5.6% -11.5% 2.0% 14.5% -33.7% -2.7% 17.0%15.5% -2.4% 9.0% -3.0% 3.1%5.1% -40% -30% -20% -10% 0% 10% 20% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 $100,000,000 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 Winter Ttl May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Chart 2a: VV + LH Retail Sales: Winter 17/18 and Summer 2018 Sales thru Oct-18 Sales thru Oct-17 YOY % Variance -21.6% -2.2% -11.4% 2.5% 16.8% -32.1% -1.1% 15.2%15.6% -3.5% 9.4% -3.5% -0.2% 4.8% -40% -30% -20% -10% 0% 10% 20% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 Winter Ttl May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Chart 2b: Vail Village Retail Sales: Winter 17/18 and Summer 2018 Sales thru Oct-18 Sales thru Oct-17 YOY % Variance Copyright (c) 2018 DestiMetrics. All Rights Reserved.3 Town of Vail All-Store Monthly Report SECTION 3 - RESTAURANT SEGMENT BY NEIGHBORHOOD Winter 17/18 and Summer 2018 Taxable Sales Vail Village, Lionshead and VV/LH Combined 9.5%7.0% -1.2%1.2%-1.1% -46.4% -3.2% 67.4% 34.8% 4.4% 22.1% 2.9%-2.5% 15.8% -60% -40% -20% 0% 20% 40% 60% 80% $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 $18,000,000 $20,000,000 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 Winter Ttl May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Chart 3c: Lionshead Restaurant Sales: Winter 17/18 and Summer 2018 Sales thru Oct-18 Sales thru Oct-17 YOY % Variance 13.2% -0.7%-1.1% 1.8% 9.5% -23.9% 0.6% 27.8% 17.3% 1.0% 7.7% -1.0%-2.2% 7.7% -30% -20% -10% 0% 10% 20% 30% 40% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 $100,000,000 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 Winter Ttl May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Chart 3a: VV + LH Restaurant Sales: Winter 17/18 and Summer 2018 Sales thru Oct-18 Sales thru Oct-17 YOY % Variance 14.1% -2.4%-1.0% 2.0% 12.4% -17.6% 1.6% 20.2% 13.1% 0.2% 3.8% -2.0%-2.1% 5.7% -20% -15% -10% -5% 0% 5% 10% 15% 20% 25% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 Winter Ttl May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Chart 3b: Vail Village Restaurant Sales: Winter 17/18 and Summer 2018 Sales thru Oct-18 Sales thru Oct-17 YOY % Variance Copyright (c) 2018 DestiMetrics. All Rights Reserved.4 Town of Vail All-Store Monthly Report SECTION 4 - LODGING SEGMENT BY NEIGHBORHOOD Winter 17/18 and Summer 2018 Taxable Sales Vail Village, Lionshead and VV/LH Combined 16.4% -8.8% -4.8% 1.5%4.3% -22.7% -1.6% 30.8% -1.2% -6.5% 1.0%-0.4% -18.6% -0.6% -30% -20% -10% 0% 10% 20% 30% 40% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 Winter Ttl May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Chart 4c: Lionshead Lodging Sales: Winter 17/18 and Summer 2018 Sales thru Oct-18 Sales thru Oct-17 YOY % Variance 11.2% -10.1%-9.7% -4.0% 8.1% -23.0% -3.8% 23.4% 3.1%1.8% 10.0% 3.7% -8.2% 3.0% -30% -20% -10% 0% 10% 20% 30% $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000 $160,000,000 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 Winter Ttl May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Chart 4a: VV + LH Lodging Sales: Winter 17/18 and Summer 2018 Sales thru Oct-18 Sales thru Oct-17 YOY % Variance 8.1% -11.0%-12.9% -7.7% 10.6% -23.2% -5.2% 19.3% 5.5%6.4% 15.5% 6.2% -2.8% 5.1% -30% -25% -20% -15% -10% -5% 0% 5% 10% 15% 20% 25% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 $100,000,000 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 Winter Ttl May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Chart 4b: Vail Village Lodging Sales: Winter 17/18 and Summer 2018 Sales thru Oct-18 Sales thru Oct-17 YOY % Variance Copyright (c) 2018 DestiMetrics. All Rights Reserved.5 Town of Vail All-Store Seasonal Report SECTION 5: FIVE YEAR ALL STORE REPORT BY NEIGHBORHOOD AND SEGMENT October 2013 - October 2018 Taxable Sales Vail Village, Lionshead and VV/LH Combined $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 Oct-13 Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jul-15 Oct-15 Jan-16 Apr-16 Jul-16 Oct-16 Jan-17 Apr-17 Jul-17 Oct-17 Jan-18 Apr-18 Jul-18 Oct-18 Chart 5b: Vail Village 5 Year Sales by SegmentAggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 Oct-13 Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jul-15 Oct-15 Jan-16 Apr-16 Jul-16 Oct-16 Jan-17 Apr-17 Jul-17 Oct-17 Jan-18 Apr-18 Jul-18 Oct-18 Chart 5c: Lionshead 5 Year Sales by Segment Aggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 Oct-13 Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jul-15 Oct-15 Jan-16 Apr-16 Jul-16 Oct-16 Jan-17 Apr-17 Jul-17 Oct-17 Jan-18 Apr-18 Jul-18 Oct-18 Chart 5a: VV + LH 5 Year Sales by Segment Aggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales Copyright (c) 2018 DestiMetrics. All Rights Reserved.6 Town of Vail Total Taxable Sales Destination Comparative Seasonal Report SECTION 6 - VAIL TAXABLE SALES vs INDIVIDUAL COMPETITIVE DESTINATIONS - AGGREGATE Summer 2007 to 2018 and Winter 2006/07 to 2017/18 Absolute Values and Indexing 73% 57% 116% 35% -20% -10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 110% 120% 130% Summer 2007 Summer 08 vs 07 Summer 09 vs 07 Summer 10 vs 07 Summer 11 vs 07 Summer 12 vs 07 Summer 13 vs 07 Summer 14 vs 07 Summer 15 vs 07 Summer 16 vs 07 Summer 17 vs 07 Summer 18 vs 07% Variance vs Summer 2007 BenchmarkChart 6b: All Vail and Competitive Destinations taxable summer sales indexed to 2007 Summer 2007 -2018 vs Summer 2007 Benchmark VAIL Summer Index Aspen Summer Index Breckenridge Summer Index Steamboat Springs Summer Index $0 $50,000,000 $100,000,000 $150,000,000 $200,000,000 $250,000,000 $300,000,000 $350,000,000 $400,000,000 $450,000,000 $500,000,000 Summer 07 Summer 08 Summer 09 Summer 10 Summer 11 Summer 12 Summer 13 Summer 14 Summer 15 Summer 16 Summer 17 Summer 18 Winter 06/07 Winter 07/08 Winter 08/09 Winter 09/10 Winter 10/11 Winter 11/12 Winter 12/13 Winter 13/14 Winter 14/15 Winter 15/16 Winter 16/17 Winter 17/18Total Sales by Destination & SeasonChart 6a: All Vail total taxable sales versus Competitive Destination total taxable sales Seasonal Totals Summer 2007 to 2018 and Winter 2006/07 to 2017/18 VAIL Aggregate Aspen Aggregate Breckenridge Aggregate Steamboat Springs Aggregate W 30% 43% 74% 27% -20% -10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Winter 0607 Winter 0708 vs 0607 Winter 0809 vs 0607 Winter 0910 vs 0607 Winter 1011 vs 0607 Winter 1112 vs 0607 Winter 1213 vs 0607 Winter 1314 vs 0607 Winter 1415 vs 0607 Winter 1516 vs 0607 Winter 1617 vs 0607 Winter 1718 vs 0607% Variance vs Winter 2006/07 BenchmarkChart 6c: All Vail and Competitive Destinations taxable winter sales indexed to 2006/07 Winter 2006/07 -2017/18 vs Winter 2006/07 Benchmark VAIL Winter Index Aspen Winter Index Breckenridge Winter Index Steamboat Springs Winter Index Copyright (c) 2018 DestiMetrics. All Rights Reserved.7