HomeMy WebLinkAbout04. VLMD Group Sales Update May19
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: May 2019 Group Sales Dashboard
Key Performance Indicators:
New leads generated: 12 Last year: 18
YTD leads generated: 96 Last year: 96
Groups booked YTD: 23 Last year: 31
Room nights in system: 29,892 Last year: 44,005
Leads in system: 38 Last year: 50
Group Index (summer 2018): 94%
What’s Next (June):
FICP Tradeshow – Birmingham, AL
Plan Your Meetings Tradeshow – Philadelphia, PA
Executive Summary:
VVP recognized as “Best Destination Marketing Organization” in Colorado by Colorado
Meetings & Events.
Group efforts continue to focus on mid-week and off-peak travel periods; working with
properties on Front Range trade show event.
VVP attended/exhibited at 0 meeting
industry tradeshows:
0 Meeting Planner Attendees
0 One-on-one Sales Appointments
VVP hosted 2 site and 0 FAM tour to
drive group business to Vail
3 Meeting Planner Attendees
VVP hosted 0 client event in May
0 Meeting Planner Attendees
VVP attended/exhibited at 6 meeting
industry tradeshows:
2,330 Meeting Planner Attendees
268 One-on-one Sales Appointments
VVP hosted 3 site and 0 FAM tours to drive
group business to Vail
4 Meeting Planner Attendees
VVP hosted 1 client events
31 Meeting Planner Attendees