HomeMy WebLinkAboutVLMD Group Sales Update Jan 2020
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: January 2020 Group Sales Dashboard
Key Performance Indicators:
New leads generated: 39 Last year: 17
YTD leads generated: 39 Last year: 17
Groups booked YTD: 9 Last year: 1
Room nights in system: 11,561 Last year: 8,393
Leads in system: 57 Last year: 44
Future Pipeline: 32,141
Room Nights on-the-books (current year): 8,310
Room Nights on-the-books (next year): 3,251
What’s Next (February):
No Tradeshows or Events Scheduled in February
Executive Summary:
January was a very strong month for both lead generation and groups booked. University of
Colorado Medical booked programs for the next four years (2020-2024) and two additional
programs.
VVP attended/exhibited at 1 meeting
industry tradeshows:
96 Meeting Planner Attendees
21 One-on-one Sales Appointments
VVP hosted 2 site and 0 FAM tours to
drive group business to Vail
2 Meeting Planner Attendees
VVP hosted 0 client events in January
0 Meeting Planner Attendees
VVP attended/exhibited at 1 meeting
industry tradeshows:
96 Meeting Planner Attendees
21 One-on-one Sales Appointments
VVP hosted 2 site and 0 FAM tours to drive
group business to Vail
1 Meeting Planner Attendees
VVP hosted 0 client events
0 Meeting Planner Attendees