HomeMy WebLinkAboutVLMDACMasterMediaPlanMASTER MEDIA FLOWCHART / VLMD 2020 SUMMER updated: 2/24
Holidays Easter Memorial
Wknd 4th Labor Day
WkndPolitcal Windows
Sports
Buy Detail
24 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 31 7 14 21 28 5 12 19
:30 Cross-device CTV/OTT/FEP, :15 Pre-roll
Prospecting, retargeting, search display RT
Mobile AI posts and pictures targeting with video
Content targeting, w/ music & gaming focus
Video & carousel posts, prospecting & retargeting
DALLAS ADDRESSABLE TV - Brand/Air ADTV, :30 Brand & :15 brand w/:15 Air
DALLAS LIVE SPORTS - Brand/Air Live Sports & TV/Cable, :30 Brand & :15 brand w/:15 Air
CHICAGO ADDRESSABLE TV - Brand/Air ADTV, :30 Brand & :15 brand w/:15 Air
CHICAGO LIVE SPORTS - Early Season/Air Live Sports & TV/Cable, :30 Brand & :15 brand w/:15 Air
:30 Cross-device CTV/OTT/FEP, :15 Pre-roll
Prospecting, retargeting, search display RT
Video & carousel posts, prospecting & retargeting
DALLAS ADDRESSABLE TV - Early/Air ADTV, :15 SB Early with :15 air and :15 AP with :15 Air
DALLAS LIVE SPORTS - Fall/Air Live Sports & TV/Cable, :15 SB Falll with :15 air
and :15 AP with :15 Air
CHICAGO ADDRESSABLE TV - Brand/Air ADTV, :15 SB Early with :15 air and :15 AP with :15 Air
CHICAGO LIVE SPORTS - Fall/Air Live Sports & TV/Cable, :15 SB Falll with :15 air
and :15 AP with :15 Air
DALLAS ADDRESSABLE TV - Brand/Air Vail Known (All Segments),
:30 Brand & :15 brand w/:15 Air
DALLAS OOH Data-enhanced location selection targeting Families, AP +
Boomers
CHICAGO ADDRESSABLE TV - Brand/Air Vail Known (All Segments), :30 Brand & :15 brand w/:15 Air
CHICAGO RADIO Families, AP, and Boomers, Live Read Brand/Air
:30 Cross-device CTV/OTT/FEP, :15 Pre-roll
Prospecting, retargeting, search display RT
Video & carousel posts, prospecting & retargeting
DENVER - LIVE SPORTS - Brand Live Sports &
TV/Cable, :30 brand; :15 SB early; :15 SB Fall; :15 AP
DENVER - Brand/Fall Nat Geo, Discovery, Animal Planet, Travel, :30 brand; :15 SB
early; :15 SB Fall; :15 AP
DENVER OOH - Brand OOH Boards: 6Th Ave Via/Osage, S Colorado Blvd,
I-70 C-470
Live Sports & TV/Cable, :15 SB Early w/:15 VRW; :15 AP with :15
VRW; :15 SB Fall w/:15 VRW
Live Sports & TV/Cable, :15 SB Fall w/:15 BBF;
:15 AP with :15 BBF
Live Sports & TV/Cable, :15 SB Fall w/:15 VOO;
:15 AP with :15 VOO
Live Sports & TV/Cable, :15 SB Early w/:15 RMBB;
:15 AP with :15 RMBB
Text ads
Custom audience segements for summer push - timing TBD
Custom audience segements for fall push - timing TBD
SUPER BOOMERS/ACTIVE PROFESSIONALS
ALL AUDIENCES: DYNAMIC FAMILIES,SUPER BOOMERS,ACTIVE PROFESSIONALS
FR ALL AUDIENCES: DYNAMIC FAMILIES,SUPER BOOMERS,ACTIVE PROFESSIONALS
FR SUPER BOOMERS/ACTIVE PROFESSIONALS
ROCKY MOUNTAIN BURGER BATTLE, June 25 - 27
VAIL RESTAURANT WEEKS; May 24- 31 & Oct. 1- 11
Bourbon and Bacon Festival,October 3 - 4
VAIL OUTLIER OFFROAD FESTIVAL, September 25 - 27
FRONT RANGE
DIGITAL VIDEO
DIGITAL DISPLAY
PAID SOCIAL: Facebook/Instagram
Destination
Destination
Front Range
DIGITAL DISPLAY
Destination
Front Range
PAID SOCIAL: Facebook/Instagram
Front Range
9/5 - 11/3March Madness &
Masters 3/15 - 4/6
Olympics
7/24 - 8/9
DIGITAL DISPLAY: Parents
DIGITAL VIDEO: Parents
Media October
DESTINATION DYNAMIC FAMILIES
June JulyMarchAprilMay
5/17 - 6/30
August September
DIGITAL VIDEO
DIGITAL VIDEO: Teenagers
PAID SOCIAL: Facebook/Instagram
Parents
Teenagers
SUPER BOOMERS
MOBILE AI: Parents
PAID SEARCH - PPC
GOOGLE
PAID TARGETED EMAIL
Destination
Front Range