HomeMy WebLinkAbout03. VLMDAC Minutes, June 18, 2020
Vail Local Marketing District Advisory Council
Monthly Meeting
June 17, 2020, 8:30 am
Meeting held via Zoom
VLMDAC member attendees:
Erick Cannava (Manor Vail), Amy Moser Harrison (Four Seasons), Esmarie Faessler (Sonnenalp), Laurie Mullen (West Vail Liquor Mart), Jenn Bruno (Vail Town Council), Skip Thurnauer, Beth
Slifer (Slifer Designs), Jana Morgan (Sweet Basil)
Additional attendees:
Sarah Berkheimer (Cactus), Kristin Yantis (MYPR), Meggen Kirkham (SITE Marketing),
Ainslie Fortune (Cactus), Katie Harker (Cactus) Mia Vlaar (Town of Vail), Chris Romer (Vail Valley Partnership), Jeremy Gross (Town of Vail), Meggen Kirkham, Ashley Ojala, Corinne Baud
(MYPR), Jennifer Viditz-Ward, Kim Brussow (Vail Valley Partnership), Kay Schneider (Vail Valley Partnership), Liana More, Liz Gladitsch (Town of Vail), Ryan Kelsey (Antlers), Dawn Harker
Call to Order
Meeting called to order at 8:33 am by Beth Slifer
Monthly Financial Report- Carlie Smith
Carlie Smith updated everyone on financials – please see presentation
The Fund balance is now $845,000 (23%) this is above the 18% expected.
Mia added she went to the town council and discussed the reductions to the budget the board approved.
She also commented to hearing great things from the hotels, strong demand and bookings, up to 50% capacity on weekends.
Approval of May 21, 2020 Minutes Board-
Motion to approve by Jana, second by Esmarie, unanimous
Media Updates & Results To Date (Cactus/SITE marketing)
Katie COVID updates by Market- markets we are looking at outside of CO.-
Houston, we are not recommending this right now because they are trending up in COVID. Dallas- trending up but not as fast as Houston, we have put some marketing efforts here
this past week.
Kansas City we will move forward with the launch
Chicago- is on the decline with COVID, we will move forward with the launch
Salt Lake City- has been increasing so we won’t launch here quite yet.
Santa Fe & Albuquerque- no significant increase so we will launch here.
Launch is this Monday the 22nd.
Discussion about driving business to Discover Vail ensued.
Explanation about Adara and how Cactus uses it with Discovervail.com, discussion ensued about capturing the information.
Influencer Program Update – Kristin Yantis
Kristin- two focuses, we are going to use one influencer that focuses on “families with teens” and focus on Front Range influencers.
Explanation of “Bavarian trail” details in presentation
Marketing & Business Tool Kit- Liz Gladitsch/SITE marketing
Liz gave an overview of the Marketing & Business Tool kit- See presentation
Discussion on using photos ensued and not using the word “safe”
Events Update- Mia Vlaar
Mia discussed the economic updates. Over 20 restaurants have asked for outdoor dining and changes to liquor license use area.
Discussion ensued on how you can buy a “to go” drink and walk through the open container space.
Updates on Special events- new space with stage at the Lower Bench area near Betty Ford Garden
Vail Resorts announced they will be opening Gondola 1 on July 1st.
Lionshead gondola will open mid-July
Vail.com will be refreshed to Summer today (June 18th)
CSE Meeting Update- Skip Thurmauer
Skip reported on the CSE meeting, not much happening until Mid-July.
Other Business-
Mia asked the group if the next meeting can be held in the Vail Chambers?
Everyone agreed to meet in person
Mia asked if she should give the council/board a brief update on July 21st?
It was agreed to give them an update
Adjournment-
Motion to adjourn by Laurie/second by Skip/unanimous
Upcoming Meetings:
VLMDAC Monthly Meeting, Thursday, July 16, 2020, In Chambers