HomeMy WebLinkAbout13. VLMD Group Sales July 2020
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: July 2020 Group Sales Dashboard
Key Performance Indicators (monthly totals & YTD totals):
New leads generated: 13 Last year: 29
YTD leads generated: 105 Last year: 125
Groups booked YTD: 17 Last year: 30
Room nights in system: 9,633 Last year: 18,792
Leads in system: 31 Last year: 31
Future Pipeline: 20,863
Room Nights on-the-books (current year): 4,779 (7,903 pre-COVID)
Room Nights on-the-books (next year): 4,845
What’s Next:
All Travel Suspended through September – 3 tradeshows budgeted for remainder of the year and
all take place in October. Destination West & GMITE (AZ) & CONNECT (Las Vegas).
Executive Summary:
Group Sales & Tourism Efforts
Hosting regular lodging property gatherings
Rebooking numerous programs from 2020 to 2021 and 2022
Lead generation is picking up; 14 leads this month after 3 in May. Planners are interested in
returning.
VVP attended/exhibited at 0 meeting
industry tradeshows:
0 Meeting Planner Attendees
0 One-on-one Sales Appointments
VVP hosted 2 site and 0 FAM tours to
drive group business to Vail
2 Meeting Planner Attendees
VVP hosted 0 client events in July
0 Meeting Planner Attendees
VVP attended/exhibited at 2 meeting
industry tradeshows:
430 Meeting Planner Attendees
44 One-on-one Sales Appointments
VVP hosted 7 site and 0 FAM tours to drive
group business to Vail
7 Meeting Planner Attendees
VVP hosted 0 client events
0 Meeting Planner Attendees
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
We have shifted focus toward Colorado and drive market business focusing on database of 1,700
planners in local markets. 2021 planning focused on drive market, strategic shift to marketing &
property suppor
2020 Groups Sales Travel & Tradeshow Calendar
Event Name Original Date New Date Attended
IPEC Tradeshow 1/12/20 Same Yes-In Person
VVP Group Sales Quarterly Vail Trip (Jan) 1/26-20/20 Same Yes-In Person
MIC Annual Convention 3/10-11/20 Same Yes-In Person
Houston Rodeo Planner Event 3/12/20 Cancelled No
VVP Group Sales Quarterly Vail Trip (Apr) 4/13-17/20 Cancelled No
GMITE Incentive Tradeshow 4/29-5/2/20 10/1-4/20 Yes-In Person
Destination West Tradeshow 5/19-20/20 10/28-30/20 Yes-In Person
MPI/WEC Tradeshow 6/6-9/20 11/3-6/20 No
FICP Education Forum 6/24-26/20 Cancelled No
VVP Group Sales Quarterly Vail Trip (July) 7/13-17/20 Cancelled No
CSAE Annual Conference 6/3-5/20 6/30-7/2/21 Yes-In Person
ASAE Tradeshow 8/8-11/20 8/10-12/20 No
Connect Marketplace Tradeshow 8/17-19/20 10/19-21/20 Yes-In Person
ACCC Tradeshow 8/18-19/20 Same Virtual Meeting
MPI-SES Tradeshow 8/19/20 Same Virtual Meeting
Cvent Connect 8/25-26/20 Same Virtual Meeting
NYC Planner Event July - date was TBD Cancelled No
MPI Rocky Mountain Chapter Golf Tournament Sep - date was TBD Cancelled No
IMEX Tradeshow 9/14-17/20 Cancelled No
FICP Fall Symposium 9/22-24/20 Cancelled No
VVP Group Sales Quarterly Vail Trip (Oct) 10/13-17/20 Same Still TBD
Destination CO Customer Appreciation Event 10/24-25//20 Same No
Atlanta Sales Trip (MPI/ASAE/PCMA/Planner Event) 11/5-8/20 Same No
MIC Serving Up Hope Luncheon 11/6/20 Same No
Destination CO Holiday Showcase Dec - date still TBD Same No
In Market Office Visits/Sales Calls Mar-Dec Same No
Mo. Affiliate Membership Meetings (MPI/CSAE/Dest CO) Mar-Dec Same No