HomeMy WebLinkAbout10. Vail_Production_Notes_09-15-2020Copyright (c) 2020, Sterling Valley Systems All Rights Reserved.
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Data as of: 09/15/2020
Vail Production Notes
DOR PRODUCTION NOTES:
General DOR Notes:
➢ Average Daily Performance for the current month and upcoming 6, September 1st, 2020 to March 31st, 2021, is
currently down -8.9% (-10.6 last report) compared to last year
➢ Since the last report (08/31), bookings activity for September 1st through February 28th has yielded a net of
+24,764 or 24,764 new bookings. This level of net booking activity has increased from the last report (+15,867).
o *It is important to consider that when we observe net statistics these numbers take into account a
summation of both bookings and cancellations as both types of activity were noted since the last report.
o **We cannot account for the net change to bookings for the month of March as this month is newly on
the books and therefore has no change from the prior report
➢ The 09/15 report has shown a change in new booking’s arrival date distribution as the number of new bookings
made is more evenly spread than the prior report. While net +24,764 new bookings were noted, an increase of
+56.1% from the last report, the new bookings made for arrival September 1st – October 31st account for 48% of
the total, while the new bookings made for November 1st – February 28th account for 52% of the total. This is a
stark change from the new booking arrival date distribution noted last report, with 73% of total new bookings
scheduled for arrival within the next 60 days. While many factors may contribute to this change in consumer
booking behavior, one of which may simply be seasonal timing as consumers wrap up their summer plans and
look forward to their next adventure during ski/snowboard season. As more resort operation’s press releases
are published, and consumers are able to understand what the sport’s on-resort experience may be like for the
upcoming season, there is potential for new booking’s arrival date distribution to shift away from the next 60
days, as October and November are largely shoulder months, and fall more evenly into the core winter season
months.
September
➢ September has experienced large, short-lead booking growth compared to last year at this time, bringing year-
over-year total bookings for the month closer to last year, and additionally improving average daily performance
to -5.0% (-10.5% last report)
o There are -4,996 (-8,925 last report) less bookings than last year at this time
o Since the last report, there have been net +8,107 (+7,111 last report) bookings for the month
o The largest outperformance is on the 6th, up +15.5% (+7.0% last report) over last year at this time
o The largest underperformance is on the 16th down -20.5% (-26.9% last report) over last year at this time
o No days experienced a net decrease in bookings since the last report
o The largest addition in bookings, since the last report, occurred on the 18th, with +493 bookings added
o Inventory is lower than last year
Copyright (c) 2020, Sterling Valley Systems All Rights Reserved.
Confidential Information not for reproduction and protected by law.
Communications@Inntopia.com
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October
➢ October has experienced a +620.1% increase in net bookings since the last report, improving average daily
performance to -5.7% (-8.3% last report)
o There are -4,922 (-6,599 last report) less bookings than last year at this time
o Since the last report, there have been net +3,723 (+517 last report) bookings for the month
o Halloween is currently down -5.5% (-3.3% last report) with -145 (-84 last report) less bookings over last
year at this time and has added net +30 (0 last report) bookings since the last report
o No days experienced a net decrease in bookings since the last report
o The largest addition in bookings, since the last report, occurred on the 10th, with +248 bookings added
o The largest outperformance is on the 11th, up +4.5% (+0.6% last report) over last year at this time
o The largest underperformance is on the 2nd, down -35.2% (-39.3% last report) over last year at this time
o Inventory is lower than last year
November
➢ November has also experienced a large increase (+82.2%) in net bookings since last report, improving average
daily performance to -0.9% (-1.8% last report)
o There are -1,065 (-1,624 last report) less bookings than last year at this time
o Since the last report, there have been net +2,154 (+1,182 last report) bookings for the month
o The largest addition in bookings, since the last report, occurred on the 26th, with +231 bookings added
o The largest reduction in bookings, since the last report, occurred on the 30th, with -24 bookings
cancelled
o The largest outperformance is on the 21st, up +5.3% (+1.7% last report) over last year at this time
o The largest underperformance is on the 5th, down -8.6% (-7.6% last report) over last year at this time
o Inventory is lower than last year
December
➢ New bookings for December have increased exponentially (+512.7%) since the last report as the ski/snowboard
season draws closer, greatly improving average daily performance to -9.5% (-13.1% last report)
o There are -8,134 (-11,424 last report) less bookings than last year at this time
o Since the last report, there have been net +5,030 (+821 last report) bookings for the month
o The largest outperformance is on the 11th, up +1.6% over last year at this time
o The largest underperformance is on the 25th, down -19.5% (-24.0% last report) over last year at this time
o Christmas Day is currently down -19.5% (-24.0% last report) with -517 (-663 last report) less bookings
than last year at this time and has added +178 (+25 last report) bookings since the last report
o New Years Eve is currently down -10.7% (-14.8% last report) with -297 (-420 last report) less bookings
than last year at this time and has added +209 (+77 last report) bookings since the last report
o The largest addition in bookings, since the last report, occurred on the 19th, with +223 bookings added
o The largest net reduction in bookings, since the last report, occurred on the 1st, with -22 bookings
cancelled
o Inventory is lower than last year
Copyright (c) 2020, Sterling Valley Systems All Rights Reserved.
Confidential Information not for reproduction and protected by law.
Communications@Inntopia.com
www.Inntopia.com
January
➢ January continues the trend of strong new bookings added since last report with an increase of +190.8%,
although the bookings made for the same period of time last year greatly outpace this year, leading to a small
improvement in average daily performance to -14.0% (-15.5% last report)
o There are -11,553 (-13,343 last report) less bookings than last year at this time
o New Year’s Day is down -10.3% (-12.8% last report) with -284 (-364 last report) less bookings than last
year at this time and has added +182 (+82 last report) bookings since the last report
o Since the last report, there have been net +3,443 (+1,184 last report) bookings for the month
o There are no days outperforming last year
o The largest underperformance is on the 21st, down -24.2% (-25.4% last report) over last year at this time
o The largest addition in bookings, since the last report, occurred on the 1st, with +182 bookings added
o No days experienced a net reduction in bookings since the last report
o Inventory is lower than last year
February
➢ February continues to struggle with outperforming last year as long lead bookings are at a lower level of volume,
and when compared to last year are heavily underperformed, leading to a decrease in average daily
performance to -18.3% (-17.2% last report)
o There are -13,409 (-12,823 last report) less bookings than last year at this time
o Since the last report, there have been net +2,307 bookings for the month
o The largest addition in bookings, since the last report, occurred on the 6th, with +132 bookings added
o No days experienced a net reduction in bookings since the last report
o There are no days outperforming last year
o The largest underperformance was on the 4th, down -26.4% (-26.5% last report) and has now shifted to
the 28th, down -33.9% over last year at this time
o Since the last report, there have been net +2,307 (+692 last report) bookings for the month
o Inventory is lower than last year
March
➢ March has just come on the books and is showing a large underperformance versus last year as average daily
performance is -9.1%
o There are -7,206 less bookings than last year at this time
o The only outperformance is on the 30th, up +0.2% over last year at this time
o The largest underperformance is on the 1st, down -33.4% over last year at this time
o Inventory is lower than last year