HomeMy WebLinkAbout06. VLMD Monthly Report Mar21
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Date: April 2, 2021
Re: March 2021 Group Sales Dashboard
Key Performance Indicators
Description Monthly YTD 2021
New Group Leads Generated 16 43
Total Leads Generated Includes Repeat 20 50
Active Leads in Pipeline 39 39
CVENT Leads 8 32
Cancelled and Lost Business 10 25
Site Visits 0 0
Member/Lodging Partner Engagement:
• Lead generation continued to surpass March comparisons from 2019 (19) & 2020 (13)
• Monthly Lead Status Update to Lodging Partners
• Provided COVID Dial/5 Star Variance Updates
• Valley Wide opportunity for the Triple Crown Sports Boys World Series event for July 27-Aug
1, 2021 – 2,000 Rooms Total – Estimated $500,000 in Room Revenue (500/night x 4 nights)
• Bi-Weekly Meetings with DOS Advisory Council from Vail Lodging Community
• Attended two VLMD Partner Meetings and monthly VLMD Board Meeting
• Finalized MTS Comp Group Leader Room Block
Marketing/Media Efforts:
• Attended weekly industry/COVID related webinars – email & add to VVP Connect
Executive Summary/What’s Next for April:
• Finalize build out for new Cvent Microsite
• Reach back out to SendSites on status of new destination eProposal
• Continue to attend weekly industry related webinar(s)