HomeMy WebLinkAbout09. VLMD VVP Monthly Report APR21
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Date: May 5, 2021
Re: April 2021 Group Sales Dashboard
Key Performance Indicators
Description Monthly YTD 2021
New Group Leads Generated 18 61
Total Leads Generated Includes Repeat 19 69
Active Leads in Pipeline 48 48
CVENT Leads 14 46
Cancelled and Lost Business 10 35
Site Visits 0 0
Member/Lodging Partner Engagement:
• Another solid month of lead generation
• 58% of current pipeline is for group programs in 2021
• Short term bookings in April – one in July (Lodge at Vail) & one in Sept (Sebastian)
• Monthly Lead Status Update to Lodging Partners
• Provided COVID Dial/5 Star Variance Updates
• Bi-Weekly Meetings with DOS Advisory Council from Vail Lodging Community – Follow up
reporting of Geo & Vertical groups in the pipeline
• Coordinate site tour with lodging partners for Aeurus Holdings Incentive (Site in May)
• Attended monthly VLMD Board Meeting & Partner Meeting on Behavioral Brand Marketing
• Assist Vail Rec District with hotel stays for Summer Camp Coach staff
• Work with Eagle County Public Health on coordinating Lodging Community Update webinar
Marketing/Media Efforts:
• Destination Analyst – Travel Sentiment Update
• Industry webinars
Executive Summary/What’s Next for May:
• Three site tours taking place in May
• Lodging Update with Eagle County Health & Chief of Police on May 5
• Continue to attend weekly industry related webinar(s)
• Targeted eblast to Chicago and Atlanta meeting planner database re: summer flights
• Work with VLMD to provide content for DiscoverVail.com – Meetings & Conferences section