HomeMy WebLinkAbout09. SITE3rdQuarterReport2021
SITE Marketing
VLMDAC 3rd Quarter Report
October 6, 2021
The following report highlights SITE Marketing’s work and accomplishments over the 3rd Quarter of
2021 as it directly relates to the VLMDAC. While SITE Marketing’s “results” may not be
measurable/quantifiable in the traditional number sense, SITE’s established leadership role and
widespread responsibilities among the partners, Economic Director, Manager and VLMDAC are integral
to the overall operations and success of the VLMDAC and Vail Summer. Below outlines SITE Marketing’s
specific involvement during this time period:
➢ Destination & Front Range Traditional Media Plan (25 hours) -
• Ensuring TV spots are trafficked correctly throughout the schedule for Front Range;
coordinating with Cactus, Steep and Emico.
• Reporting on monthly spend and impressions.
• Responding to media/advertising inquiries & requests.
➢ 2022 Strategy, Branding & Creative Development (35 hours) -
• Participating in review, providing feedback on the new “Life Is But a Dream”
video/spots, discussing specific music, shots, etc.
• Assisting in the development of the 2022 Operating Plan & Budget presentation for the
VLMDAC Board and VLMD (Town Council) board. Participating in phone calls with
Cactus/TOV/Esmarie; providing comments, recommendations, etc.
• Attending the Town Council/VLMD presentation.
• Assisted in writing initial 2022 Operating Plan & Budget memo
➢ 2022 Budget (25 hours) –
• Attending meetings to discuss budget recommendations, making recommendations for
SITE line items (start/stop/new) for 2022, along with Goals and KPI’s for each budget
line item.
• Continued discussion/budget recommendations for new brand initiatives for 2022
➢ Photo/Video (50 hours) -
• Working with Cactus/Jack/Satchele on the overall pre-production and production of the
Tier 2 Asset Captures. Discussing/finalizing locations, wardrobe, casting, etc.
• Attended Tier 2 Asset Capture shoots over the course of 2 ½ days, providing support
where needed and reviewing shots along the way.
➢ Meeting Presentations & Attendance (30 hours) -
• Developed Agendas for July, August, September VLMDAC meetings.
• Developed/coordinated partner submission for the July, August, September monthly
VLMDAC presentations; coordinating (often following up to acquire) content submission
from partners, editing content, proofing content, correcting formatting issues, reviewing
and finalizing presentation with Liz & Mia prior to submission to the board.
• Attendance and participation at July, August and September VLMDAC board meetings
➢ Account Services - (10 hours) -
• SITE Marketing’s work ethic means we are never out of reach; with 24/7 access to the
primary contact and on-going communication.
• Utilizing long standing experience and history with the VLMDAC by providing assistance
and guidance to Liz/Mia; ongoing consultation and advising regarding various VLMDAC
matter
➢ Website/Content Management (90 hours)
• Updates “thin content” pages throughout the website: writing/building out richer
content, ongoing seasonal updates for fall/summer, researching content, adding images,
links, SEO/Meta tag content
• Providing images for fall itineraries
• Writing fall specific articles/posts
• Writing content for Destination Stewardship Plan to interact with DSP Quiz and Leave
No Trace content.
• Starting to outline/research and write content pertaining to winter
• Status “web” meetings with Liz/Cactus
➢ Email ( 30 hours)
• Outlining content for August, September and upcoming October email sends.
• Working with Liz, Whitney and Jen (meetings/email discussions) on strategic direction,
segmentation, content, images for these emails.
• Proofing test emails prior to sending