HomeMy WebLinkAbout10. VVP - VLMD Monthly Report September 2021
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Date: October 4, 2021
Re: September 2021 Group Sales Dashboard
2021 Key Performance Indicators 2019 YTD
Description Monthly YTD 2021 (Jan-Sep) Comparison
New Group Leads Generated 30 199 185
Total Leads Generated Includes Repeat 32 215 192
Active Leads in Pipeline 65 65 at EOM 63 EOM
Room Nights Booked/Converted 40 6,916 8,926
Guestroom Revenue Converted $7,000 $1,920,398 $2,156,209
Cancelled & Lost Business 19 132 124
Site Visits 2 12 6
Cvent Production Monthly YTD 2021 (Jan-Sep) 2019 (Jan-Dec)
VVP – Total RFP’s 17 145 158
VVP – Total RFP Room Nights 2,541 29,693 50,106
VVP – Total RFP Value $97,130 $10,132,954 $19,423,425
Vail – Total RFP’s 59 492 800
Vail – Total Room Nights 11,334 103,392 204,093
Vail – Awarded/Contracted RFP’s 6 42 151
Vail – Awarded/Contracted Room Nights 687 4,209 22,218
Vail – Awarded/Contracted Value $324,356 $1,844,483 $8,738,742
Member/Lodging Partner Engagement:
• Total YTD lead generation continues to be ahead of pace from 2019 (215 vs. 192)
• Monthly Lead Status Update to Lodging Partners
• One Virtual DOS Advisory Council Meeting
• Joint (Vail & BC) DOS Advisory Council Happy Hour
• MTS Meetings: 9/10 with Mia & Jeremy and 9/20-25 Pre-Meetings (Lori, Mia, Michael) and 2
Day Site Tour with all participating hotels, venues, restaurants, offsite activities
• Refresher Lodging Site Visits – Marriott, Tivoli & Lion Square Lodge
Marketing/Media Efforts:
• N/A
Executive Summary/What’s Next for October:
• 10/8 & 10/25 DOS Advisory Council Meetings
• 10/26 VLMD Partner Meeting
• Q3 Review/Presentation