HomeMy WebLinkAbout2000-09-12 Town Council Minutes0 WORK SESSION MINUTES
TOWN OF VAIL
TOWN COUNCIL WORK SESSION
Tuesday, September 12, 2000
2:00 P.M.
Town of Vail Council Chambers
What follows will reflect motions and actions taken by the Vail Town Council at their regular
work session on September 12, 2000. All members were present with the exception of Kevin
Foley.
Item #1. Local Marketing Board of Directors Quarterly Meeting.
The Vail Town Council, sitting as the Local Marketing Board of Directors, heard a presentation
from Ross Boyle, chair of the Vail Local Marketing District Advisory Board. During this quarterly
meeting the Council voted 6-0, to approve a two million dollar ($2,000,000) summer/shoulder
season marketing budget for 2001, to be funded by the 1.4% lodging tax and revenues from the
Vail business license fee. A voluntary advisory committee, chaired by Ross Boyle, prepared the
budget recommendation. In his presentation, Boyle noted successes of the marketing
campaigns first permit -funding -year in which sales tax collections for lodging in Vail were up
more than 10% over last summer. He also pointed to the increase of in-group marketing,
growing use of the internet, and successful placement of favorable articles through our public
relations campaign during the last year. Mayor Ludwig Kurz called the results "encouraging"
• and used the opportunity to announce Vail's latest ratings in Ski Magazine, which ranked Vail
the no. 1 ski resort in North America. The two million -dollar budget for 2001 is up from this
year's budget of 1.5 million dollars. In addition to other targeted marketing programs, Boyle said
the 2001 budget calls for first time use of television advertising on the Front Range. An
additional item included in the approved two million -dollar budget will be an 8% fee which
amounts to $120,000 to $160,000 for staff support. In the prior year the advisory council has
relied on the staff of the VVTCB (Vail Valley Tourism & Convention Bureau) to supply the
support at no cost to the advisory council or the Marketing District. It was also disclosed that
continued contracts with Barnhart, Internet Works and Peoples Inc. will continue. A motion was
made by Greg Moffet with a second from Chuck Ogilby to approve the two million -dollar budget.
The motion passed unanimously, 6-0.
Item #2. A Town Council Call-up the Design Review Boards Denial of a Deck Expansion,
located at 333 Hanson Ranch Road (Vista Bahn Bldg.)/Lot C, Block 2, Vail Village First Filing.
Initially Rod Slifer made a motion with a second from Greg Moffet to overturn the DRB decision.
However, upon further consideration, Greg Moffet moved, with a second from Rod_ Slifer, to
table this item to the September 19, 2000, worksession.
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